In 2019, Banco do Brasil launched a 100% digital account saying it was easy and quick to open. With that in mind, we created an internet challenge to verify this fact. We tried to make things a little bit harder for some people. We challenged them to open an account while they did something else.
We did it in a funny way, with an announcer broadcasting their every move. The video was made for Youtube, but we've also made stories and posts on social media to invite people to see the whole challenge. In the end, everybody on the Internet could see that opening an account in Banco do Brasil is really, really quick and easy.
The Skipping Rope:
The Slackline:
The Contortionism:
Credits:
Agency: Isobar Brasil
Creative VP: Mateus Braga
Creative Director: Alex Coelho
Copywriter: Felipe Malcher
Art Director: Daniel Larsan