The Investalks is a Banco do Brasil multi-plataform to talk about investments on Youtube. It's a channel with a lot of content: podcasts, videos with experts, debates, TV shows and pretty much everything that you think about. But the main difference is that Investalks has content for each kind of investors.
What does that mean? Well, it doesn't matter if don't know anything about investments, you can learn from the beginning. If you know a little bit, you'll find what you need. And if know a lot about investments, well, you'll find the perfect content.
Our challenge was to create a campaign to show everyone that investments are a part of life and the first investment that you have to make is in yourself and knowlegde. With that you will achieve your goals for sure. With that in mind we created the concept "Knowlegde to invest in yourself".
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Social media:
To talk with everyone:
To talk with people that make a lot of investments:
To talk with people that make just a few of investments:
To talk with people who doesn't invest:
To talk with people afraid to make investments:
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Credits:
Agency: Brivia
Client: Banco do Brasil
Copywriter: Felipe Malcher
Art Director: Astrid Guimarães