Black Friday is shopping day on which retailers offer special reduced prices to attract consumers.
In Brazil, most of brazilians lose financial control and end up in debt. Banco do Brasil, the biggest bank in Latin America took the opportunity and created "The Black Friday Master", a hero that came at the right time to help people.
We created an original series on Youtube with our hero giving tips and helping everybody benefit from Black Friday the best way possible. We also created a website, where people could enjoy offers that were offered by Banco do Brasil and the Master.
Prize:
Product:
Buyers Jouney:
Videocase:
Credits:
Agência: Isobar Brasil
Cliente: Banco do Brasil
VP de Criação: Mateus Braga
Diretor de Criação: Alex Coelho, Fill Braga
Diretor de Arte: Alex Coelho e Lídia Pessoa
Diretor de Tecnologia: Luiz Paulo Rosa
Redator: Felipe Malcher e Victor Lavenére
Design UX : Daniel Souza e Vinicius Dias
Produtora: Vapt Filmes
Videocase: Jefferson Damasceno
Diretor: Alexandre Sorriso
Produtora RTVC: Renata Cartafina
Ator: José Trassi
Gerente de Projetos: Stella Meirelles, Diogo, Gabrielle Bittar
Negócios: Renata Vinagre, Patrícia Andrade e Francisco Gil Branco