In 1991, Banco do Brasil started one successful partnership with the Brazilian Volleyball national team to get closer to youngsters. 30 years later, they need a new strategy to keep talking to them. So, they got in the marvelous world of eSports.
The first step was to create one super squad of pro-players and a website, the "Tamo Junto Nesse Game", to talk with gamers, enthusiasts of eSports, hand out cupons, release a lot of promotions and show some products made especially to the people that want to achieve a whole new level.
Our campaign used one of the stars of the Squad BB to invite people to go to the website. All of that using gaming slangs and a little bit of humor.
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Socialmedia:
Facebook:
Twitter:
Instagram:
Twitch Banners:
Credits:
Agência: Isobar Brasil
Creative VP: Mateus Braga
Creative Diretor: Alex Coelho
Copywriter: Felipe Malcher
Art Director: Rafael Arnoldo