Story:
Ronaldinho Gaúcho is known worldwide as a great player but in Brazil he also is known as "The King of Rolê".
Rolê is a Brazilian expression that people use when they go out and have fun with friends
We used this fact to create a campaign; a cultural contest named "The King of Rolê".

Our mission is to find one lucky tourist that will travel around Brazil and have fun with Ronaldinho for 30 days, totally free. That's right! Totally free.
The winner will be treated like a King and will enjoy amazing experiences in the best places in the country! It's going to be huge!

Imagine this:
30 days in Brazil. Cool, right?
Now imagine 30 days in Brazil totally free! Yeah, that's right. For free!
Now imagine 30 days in Brazil totally free living like a King or a Queen. Wow! Even better!
Now imagine 30 days in Brazil totally free living like a King or a Queen with Ronaldinho Gaúcho by your side. It's unbelievable!


Film 60"

 

Film 60" – Atractions


Ronaldinho's Instagram

 

POSTS ON VISIT BRASIL:


Northern Brazil is a unique place. Home to the largest forest in the world, The Amazon, the North of Brazil will enchant you with the rich culture and
customs of the indigenous peoples. You will witness a fauna of over 30 million species of animals and a flora of over  2,500 species of trees and 30
thousand species of plants.

This contact with nature will mark you forever. Best part? It's all free!
Sign up for the promotion "The King of Rolê" on the website www.30days4free.visitbrasil.com and compete for the chance to experience an adventure 
unlike anything you have ever lived in your life. #VisitBrasil #VisitBrazil # 30DaysInBrazil4Free"




Northeast Brazil enchants all its visitors, Brazilians or foreigners alike. It is impossible not to love the history, 
architecture, gastronomy and people of this region.Ronaldinho Gaúcho will take the winner of the contest “The King of Rolê”
to incredible places to share typical Brazilian experiences. Get ready for a lot of joy and fun.
What are you waiting for? Sign up for the contest "The King of Rolê" on the website www.30days4free.visitbrasil.com and compete for the chance to experience an adventure  unlike anything you have ever lived in your life.
IT'S FREE! #VisitBrasil #VisitBrazil #30DaysInBrazil4Free"


"The Midwest is one of the five regions that the winner of the "The King of Rolê" contest will visit alongside Ronaldinho Gaúcho.
The first city in the region is the Capital of Brazil: Brasília. The sights will be full of culture, architecture 
and civic tourism. And beyond that, you will experience the most beautiful skyline in Brazil, perhaps in the world! 
The second city in the region is the Chapada Diamantina area, a place known for its natural beauty, ecotourism and rich fauna and flora. Here, get ready for a lot of adventure and fun: you walk on trails, dive in waterfalls and much more.

Brazil is huge and there are plenty of tourist attractions for you to have fun and fall in love with the country. Sign up for the contest at: www.30days4free.visitbrasil.com and compete for this unique chance to get to know Brazil totally free. #VisitBrasil #VisitBrazil # 30DaysInBrazil4Free"



Have you ever thought about traveling up to 30 days for free in Brazil and getting to know every corner of the country 
with Ronaldinho Gaúcho as your travel partner? This can be a reality with the contest "The King of Rolê".
The winner will travel to  incredible places, such as one of the most important and beautiful theaters in Brazil. 
Teatro Amazonas is the main postcard of Manaus, with over 120 years of history, designed based on Renaissance architecture 
that enchants all its visitors. 
Love architecture? Visit Brazil! You can be the lucky one who will live this unforgettable experience. Go to: www.30days4free.visitbrasil.com and sign up. # 30DaysInBrazil4Free #TeatroAmazonas #VisitBrazil #VisitBrasil



The Southeast region is home to the two main cities in Brazil: Rio de Janeiro and São Paulo. 
The winner of the contest "The King of Rolê" will get to know the most famous beaches in the world, will learn how 
to dance samba, be enchanted by Christ the Redeemer and understand why Rio de Janeiro is known as "The Wonderful City".
São Paulo, on the other hand, is the largest city in Brazil and one of the largest cities in the world. There, you have everything you can imagine! Get ready to enjoy the nightlife, get in touch with art and culture, try the local gastronomy and have a great time.
Sign up for thecontest "The King of Rolê at www.30days4free.visitbrasil.com. You may be the lucky one who will embark on this adventure with Ronaldinho by your side. #VisitBrasil #VisitBrazil # 30DaysInBrazil4Free"

Right bellow you can see some of subscriptions that we've had. Unfortunately we didn't had the chance to bring someone to this epic adventure
because of the Coronavirus pandemic. 







Agency: Isobar Brasil
Client: Embratur
Creative VP: Mateus Braga
Creative Director: Alex Coelho
Copywriters: Felipe Malcher e Arthur de Campos
Art Directors: Rafael Arnoldo, Daniel Lara Santos e Lígia Mecenas