Story:
The World Cup is the biggest sports event on the whole planet, which used to be broadcast by Globo, the biggest TV channel in Brazil.
But in 2022, all Brazilians got surprised by big news: one of the most famous streamers in the country announced that he was going
to broadcast this championship on his Youtube Channel.
Well, iFood, the biggest delivery app in the country, took that as an opportunity to be a partner of Casimiro and participate in one of the
most important moments for the Brazilian people. We cheered for our country to bring the "hexa" home, we made fun of our rivals and
we were every moment with Cazé on his transmissions, bringing food and joy to everyone.
Unfortunately, Brazil was not the champion, but outside the field we got an awesome result with Casimiro.
The biggest sports event + the biggest Brazilian streamer + the biggest delivery app = the perfect match.
Videocase:
Peças:
Recorde Casimiro:
Pré-Jogo Brasil:
Pré-jogo Brasil:
Post de oportunidade para vender cerveja via iFood após a probição no Catar:
Torcida Declarada para o México contra a Argentina:
Post de opotunidade com o Felipe Prior:
Torcida Brasil x Croácia:
Post cornetando a Alemanha:
Post para comemorar a eliminação da Alemanha:
Post para comemorar a eliminação da Alemanha:
Comemoração Gol do Brasil:
Post para comemorar a eliminação da Bélgica:
Post Pré-jogo Brasil:
Post anúncio de cupom:
Torcida Declarada para a Polônia contra a Argentina:
Post Duelo de Pratos:
Post Milksheik:
Post Pré-Jogo Brasil x Camarões – Mood da Torcida:
Dicionário Casimiro:
Post em parceria com o McDonalds:
Post em parceria com o McDonalds:
Client/Brand: Gustavo Sartori e Larissa Maida for iFood
Partner: Ollo
Creative Leader: Felipe Malcher
Project Owner: Jéssica Rosa
Art Directors: Rafael Arnoldo, Flávia Assis e Paulo Rennó
Motion: Rafael Arnoldo
Copywriters: Felipe Malcher, Ana Sofia Medioli e Jéssica Xisto
Community Manager/Trends: Beatriz Nicodemo e Marina Anitelli